This is the audio recording from our special episode of The People of Penn State, originally aired as a livestream as part of We Are Weekend.
Our guest for the episode is Ben Feller '92. Ben is a communications advisor who covered two presidents and now helps people and organizations tell their own stories. Ben’s most important title – as Sam Feller’s dad – is the one that drove him to write his first book: "Big Problems, Little Problems," a father-son tale about solving life ’s frustrations.
Ben is also a partner at maslansky + partners, the leading language strategy firm in the world. He is also a moderator, public speaker and media adviser. A native of State College, Ben graduated with distinction from Penn State in 1992 with a degree in journalism, and he has been honored as an Alumni Fellow recipient by the University.
He talks about his relationship with Sam, the process of writing a children's book, his new career venture in language strategy, and more.
Timestamps:
0:00 — Alma Mater Verse #1
0:18 — Intro
2:10 — Conversation starts
3:40 — Morning show appearance
5:43 — Relationship with his son Sam
11:29 — "Big Problems, Little Problems" book
16:47 — Sam's opinion on the book
18:40 — The best aspects of writing a children's book
23:40 — Further information on the book
24:40 — Language strategy
26:55 — Differences between storytelling and marketing
28:38 — Lighting round Q&A
32:37 — Outro
34:25 — Alma Mater Verse #2
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